Plans described in the video

  • Free costs $0, Pro $20/month, Max $100/month, and Ultra $200/month. 3:55 4:12
  • Theo considers Ultra sufficient for most everyday development and some heavier work. Without his automated hill-climbing workloads, he says he struggled to use half of one Ultra account's allowance. This is personal experience, not a workload benchmark. 4:12

Why the old labels confused users

  • The old 5x and 20x labels referred to five-hour allowances, not every limit. Weekly limits arrived later as usage patterns changed. 2:37
  • Max 20x offered 20 times Pro's five-hour allowance, but its later weekly allowance was 10 times Pro's. Users often assumed 20x applied to both. 3:34
  • Theo reports that Mike, the product lead for Claude subscriptions, apologized for the confusing naming. He praises the new naming and explicit 10x weekly comparison as clearer communication. 3:05 3:34 3:55

Next: Limits and compute